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sumaiya zahan
Jul 30, 2022
In Welcome to the Cars Forum
After nearly two months of internal testing, NetEase Cloud Music officially launched a community section called "Cloud Village". In fact, as early as April 2013, when NetEase Cloud Music was launched, Ding Lei gave the definition of "mobile music community", and built a unique music community around the discovery and sharing of music. First, the original "playlist mode" made NetEase Cloud Music stand out from the rest of the products. Users can customize their own playlists, and then share them based on the playlists; then music reviews became another killer of NetEase Cloud Music. UGC content has created a distinct community atmosphere; as well as a series of attempts such as radio, dynamic, and short videos, it does not hide its ambitions for the music community. Following such a trajectory, the phone number list emergence of "Cloud Village" is not surprising, but what needs to be clarified is why NetEase Cloud Music has such a strong obsession with the community? The secret of the "post-00s" crowd Morketing Research disclosed a set of data in "Self-Entertainment: 2018-2019 Report on App Contact Behavior of China's New Potential Energy Crowds": In the most influential list among the post-00 groups, NetEase Cloud Music ranks in the music category First, second only to WeChat, QQ, Alipay, Taobao and Weibo. Looking back at the big data report of NetEase Cloud Music in 2016, it can be clearly seen that the proportion of users born in the 1990s was as high as 59%, much higher than those born in the 1980s and other users. First seized the main consumer force of the post-90s generation. And then took advantage of the situation when the post-00s generation rose. The younger user composition is probably the reason why NetEase Cloud Music attaches great importance to community building. If you focus on the user behavior portraits of the post-90s and post-00s, it is not difficult to find the secrets: First, the new generation of consumers is more socially demanding than other generations. There are two typical characteristics of the post-90s and post-00s. One is the Internet aborigines, who have been exposed to the Internet at a very young age and are directly influenced by Internet culture; the other is that under the dual influence of family planning and rapid economic growth, the Most of the post-90s and post-00s have the identity of the "one-child generation" and are eager to get along with their peers.
NetEase Cloud Music "creates a village", and the community  content media
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