list, to name a few. In many cases, this can also include the bbb (remember #8 on this list), but there are many others you should consider. 32. Get a link audit a knowledgeable seo provider or link building consultant will have all the tools and data needed company employee list to decide if your backlink profile needs cleaning. This will point you in the right direction on what to do next. These audits can typically cover things like: link analysis from google search console link reports. Link analysis using our proprietary tools. Anchor text analysis. Identification of links that should be pruned, general guidelines for link pruning, and recommendations on how to submit for reconsideration. Checking for any other "Penguin" issues, such as the "Cupcake effect" or over-optimization33. Buy a competitor a merger or acquisition has the potential to give you good (or bad) connections. Suppose there is an opportunity to buy a competing and popular company employee list website in your same industry. If you purchase it, then you will have the option of either consolidating sites, thereby combining links, or generating new link leads from an additional site. Tip: we strongly recommend seo services such as a link audit as part of your due diligence when acquiring a new domain Perform. competitor backlink analysis find out which quality sites are linking to your competitors and try to hijack those links. It's not as bad as it sounds, especially if your resource on a given topic tops the competitor's page. Contact the webmaster and ask them to consider company employee list your page as a more relevant source for their readers. Link hijacking is fair competition. 35. Reanimate links on a competitor's site when your competitor has links to websites but the competitor's page returns a 404 error, this creates an opportunity for you. Example: let's say your competitor