That they best match the user's preferences. Clicks and conversions The number of clicks on Facebook Ads did not change as sharply as in the case of campaigns on Google it increased from to, or about.. However, as we have already mentioned, clicks do not directly translate into profits, and the most important statistical parameters are the number and cost of conversions. In the case of the number of conversions, the increase is more visible from to, or. in three months. When it comes to the cost of a single conversion.
The level remained very similar the fee per customer acquisition decreased by PLN., which is a decrease of approximately.. Campaign earnings We increased the budget for the Facebook whatsapp mobile number list Ads campaign by., i.e. by about PLN,. The revenue generated through this channel increased by PLN,, which, given the budget, means an increase of.. ROAS, i.e. return on investment for this campaign for the period May June, was, which is a very good result for this type of campaign even when counting indirect purchases.
Verseo pl case study Allegro Ads campaigns how to react to seasonality Allegro Ads campaigns preparation Optimization activities in the Allegro Ads campaign Effects Case Gradual optimization of the Allegro Ads campaign Initial optimization activities Further optimization activities Intense last quarter Effects Case Increasing ROAS week by week Can be Allegro Ads campaigns adaptation period Optimization of the Allegro Ads campaign Effects Case Allegro Ads campaigns how to react to seasonality.