Sony Ericsson's successful stealth marketing campaigns have the following advantages over traditional TV or print advertising: Unusual experiences of customers Personal experience of new products Make an impact The second campaign aimed to house the cast in trendy bars and lounges. Actors memorized ready-made scripts of different scenes to better converse with strangers.
As the conversation unfolded, the . The phones are laid Philippines WhatsApp Number List out in such a way that strangers can see an incoming call and even display a photo of the caller. Another new feature at the time. In another scene, two women play an interactive version of the game in a bar. A few years later, mobile phone maker BlackBerry used a similar type of product display.
We've shown you the event here. Sony Ericsson's stealth marketing campaign lasted for days and the manufacturer lost around $ , . It became one of the best-selling mobile phones in different countries that year. When Sony Ericsson's marketing campaign became widely known, the feedback was mostly positive.