Pay-per-click (PPC) advertising gives businesses of all sizes access to millions of potential customers on the Internet. PPC works by serving ads to people who are actively looking for, or have previously shown interest in, a company's products Fax List or services. After reading this article, you will have a solid understanding of the basic principles of PPC and how to apply them. LP_Blog_What-is-PPC_Infographic_v2 How does PPC work? PPC is designed to level the playing field between advertisers.
The idea is that you don't necessarily need deep pockets to access the same pool of potential customers as your biggest competitors. PPC works on an auction system where you, the advertiser, enter to rank ads for the keywords and key phrases that your Fax List potential customers type into a search engine. Whether you use Google Ads or Bing Ads, each keyword has a variable cost, influenced by industry and demand. Many hear the term “bidding” and think that the higher the bid, the better the placement. This concept is not true of PPC. he amount you pay for each click is determined by the quality and relevance of your ads. The more relevant your ad is to customers, the less you need to bid to win the auction.
Ultimately, the advertiser with the best ad quality and the highest bid will win the auction using the minimum amount needed to beat their competition. Since the winner of the auction is not determined solely by the size of the auction, advertisers on a budget can still reach their customers with PPC. Where are the ads shown? There are two Fax List main types of PPC advertising: Search and Display. In search, your business pays Google, Bing, or another search engine provider to show your ad on a search results page to users who searched for the keywords you selected. Display ads, on the other hand, are image and text ads that appear on apps and websites all over the internet. Display ads also appear on social media platforms like Facebook and Instagram.