This article comprehensively analyzes Koubei's product profile and its development direction, and on this basis makes suggestions for the future of Koubei. 01 Analysis of the local life O2O industry 1.1 What is Local Living O2O? Local life O2O refers to the business model of providing goods or services to meet the daily needs of residents in the same city (or region), which must involve online and offline processes (including but not limited to booking, payment, and ordering), and commodity transactions. The venue with which the service arises must be local. The Koubei APP basically covers ten sub-sectors, including catering, supermarket and home delivery, laundry, housekeeping maintenance, beauty care, leisure and entertainment, weddings,
parent-child, education, and movies, and additional functions such as pets and travel have been added. 1.2 Local life O2O background 1.2.1 The state encourages the onlineization of the life service industry and strengthens the quality and standardization requirements In March 2017, the State Administration for Industry and Commerce issued a document to phone number list disclose that the "Service Self-discipline Specification for Internet Enterprise Life Service Platforms" formulated by the Online Trading Platform Working Committee of the China Self-employed Workers Association was officially released. , Online life service providers and life service e-commerce platforms operating service self-discipline requirements are conducive to promoting honest and law-abiding operations,
improving service levels, creating a fair competitive market environment and a safe and secure consumption environment, and promoting the healthy and orderly development of the service e-commerce industry. On January 18, 2019, the National Development and Reform Commission, the Ministry of Commerce, and the State Administration for Market Regulation jointly pointed out that the preferential tax policies for health, elderly care, housekeeping and other life service industries should be implemented, and an institutional environment conducive to the innovative development of commercial retail should be established. The O2O platform ushered in a new wave of benefits. 1.2.2 Residents' Income Continues to Increase and Consumption Structure