Guidance services: first, sort out the differences between the two products, tell them clearly and clearly, and even demonstrate on-site; second, directly point out the value brought by the new product, For example, reduce the workload by 1 hour every day; third, leave the materials that can be consulted, demo videos, as well as contact information, and the time of the next visit, until you see that the customer's usage data remains normal, it will be considered a phased conclusion. . One of the difficulties of B-side business is "how to improve service". Compared with the C-side, the "service-heavy" of the B-side business focuses on the following three aspects: 1) Lots of people
Our customer volume may not be like the C-side, with a scale of hundreds of millions, but each customer needs to be configured with a corresponding b2b data service team, which includes roles such as online customer service, offline implementation, project manager, etc. The number of people who come down is at least 5, plus the corresponding project managers and technical engineers, at least 10 people. Of course, these 10 people will not only revolve around one customer,
but must undertake the service needs of different customers. The service content, degree of difficulty, and delivery feedback vary between different customers, so it is necessary to build a process construction and management system for various business types, so that everyone can get in at any time and know the latest progress. Regarding the difficulties of people, what is hidden deeper is that the large turnover of our company's personnel can easily lead to business failures. This damage is not easy to be discovered, but once a problem occurs, the impact will be greatly amplified, and even irreversible. Therefore, it is very necessary to maintain the in-depth follow-up of 1-2 old employees for each customer.