Customer acquisition it is the dream of every salesperson identify potential new customers with a high probability of closing and use scarce sales resources in a targeted manner to avoid high wastage. Classic scoring models are often very good but often fail due to the quality and quantity of a company's internal crm data. Even the latest data from address dealers often does not deliver the desired results. A classic b b problem. Successful companies like amazon are already using the “statistical twin” principle for cross and up selling customers who bought this item also buy product. The transfer of this strategy to the b b world creates b b web scoring it identifies potential new customers who are similar to their existing customers. Scoring model means a point evaluation model which enables the systemic comparison and evaluation of products suppliers projects etc.