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And because you are able to clearly identify their preferences and demographics email list, you may customise your messages accordingly, and target specific customers who are more receptive to them - a result of which can only mean increased sales email list. Increased ROI Whether you're building your own database or you're renting one (a combination of both is ideal), marketing to an email database is hands down the most effective means to maximise return on investment email list. There's simply no other form of marketing media that can email list deliver such high response rates relative to the cost required to generate them.
Greater Brand Awareness email list Because your email database allows you to establish regular contact with consumers and customers, it helps stimulate brand recognition and reinforces brand awareness - both of which are critical to the success of any company. Furthermore, due email list to the personalised nature of email, this process is achieved far more efficiently in terms of cost and time. Increased Customer Lifetime As a result of increased email list brand awareness, marketing to your database will stimulate brand loyalty.