Collected with Lead Clipping Path Service

scoring to "feed" the lead and get them closer to conversion by sending content and offers that add value. BOFU phase (decision) Finally, we come to the "bottom of the funnel", the narrowest part of the funnel, where users are ready to become clipping path service customers . At this time, the challenge is to give them that last push so that they decide to buy. To do this, we will focus on more promotional and less informative content, focusing on overcoming the client's possible objections, explaining the benefits for their personal case and clearing up any doubts that may arise. Once the sale is closed, the process does not stop, since we must

also take into account post-sale actions to achieve greater customer satisfaction and achieve long-term loyalty. How to apply agile principles to your conversion funnel Although the agile methodology was initially designed for software development, the truth is that its four basic principles are easily applicable to the world of sales. Let's see what they are: Individuals and interactions are more important than processes and tools . It is true that there are many tools that can help us automate day-to-day tasks and better coordinate sales processes, such as email marketing solutions or CRMs .

But in the end, the important thing is that these tools are at the service of people and processes, and not the other way around. Focus on optimizing workflows first, then choose tools based on them. It is more important that the software works than that the documentation is exhaustive . Or, in the case of the sales funnel, the priority is that you are managing to close conversions. Having a manual that explains all the details can be very useful, but the first thing is that the process works in order to document the good practices that really work. Collaboration with clients and from clients is above contract negotiations .