Basically, the marketing funnel works. And, when paired with a digital marketing intelligence suite (which itself is powered by real behavioral data from those same real users), they form a critical cog in any truly holistic digital marketing strategy. Site Performance and Site Visitor Data for Top Online Footwear Brands See site visitor behavior on your site versus key competitor sites to gain insight into the types of content your target audience is interacting with. Marketing Funnel Stages For a model that has been around for centuries, the exact definition of a marketing funnel is surprisingly difficult to pin down. Its earliest origins date back to the 1990s,
When the customer journey was pictured in a four-stage theory industry email list Awareness: Individuals become aware that a product or service offered by a seller might be able to meet their needs. Interest: The person subsequently becomes interested in the product. They start asking for more information and start comparing it to similar products from competing sellers. Desire: The person wants the product and is ready to take action as their concerns and questions are answered: The person becomes a customer by purchasing the product or service. But while the foundation of the marketing funnel was laid, no one model is universally accepted by businesses today. Some marketing funnel models have only three steps; others have as many as seven.
Other models don’t end with conversion but progress to stages like loyalty, retention, and advocacy while another redefines the funnel as an hourglass, splitting the journey into pre-purchase and post-purchase processes Our favorite model comes very close though The predecessor of the funnel. It divides the archetypal customer journey into four pre-purchase stages (top, middle, and bottom of the funnel) and a post-purchase stage (retention). What do the stages of the marketing funnel mean? Now, let's turn the theory of the marketing funnel into a real-life example.