It’s 2022, and the training camp model is still one of the best ways to pay for knowledge from low to high. You can say that it is old-fashioned and unintentional, but it is indeed effective.
Although the knowledge payment trend is not as good as before, the business Number List model of training camp is still valued and used by everyone. If your current business line is related to training camp, then I strongly recommend you to take a look at this article. .
At present, there are three types of courses related to training camps on the market. One is the type that aims to go to school through examination and certification, and the scores are strongly related . The second is mainly about mastery of skills , such as three-piece office skills, data analysis, etc. , ps and other types, the last type is the quality type , with personal growth as the main value, such as programming for children and fitness for adults belong to this type.
The user groups of these three types of training camps have very different needs. In order to ensure that the article can be as specific as possible, this article will take the education industry as an example to start from scratch with you, and gradually bring you to re-understand the gameplay of training camp.
I. Preface
This article mainly talks about the course design part of the training camp. I will dig a hole for myself at the beginning. I will divide the content of the subsequent training camp into four chapters to explain clearly to you. The topic structure is as follows:
How to design the courses in the training camp?
How to design the delivery process in the boot camp?
Considerations for poster, detail page design, and application templates.
Common marketing methods and personnel management of training camps.
In addition, the training camp defined here is mainly a low-to-high conversion training camp, not a delivery service for full-priced training camp products. Therefore, it is aimed at conversion and has the characteristics of a short cycle. The course design and process arrangement are also around. Converted to the core to design.