Positive thoughts, not uncomfortable, negative, or irritating thoughts. Ensuring this is the case is called building a positive brand association. Here, we'll teach you five ways to ensure you not only create a positive brand association, but also maintain it for the long term. What is brand association? Brand association is the type of thoughts that pop into people's minds when they think of your brand. For example, when you think of mercedes-benz you might think of the words 'luxury' or 'elegance', whereas if you think of a volvo the first thoughts you might have are of sweden and safety.
People can associate both good and bad things with your brand, I.E. Positive and negative associations. Mcdonald's, for example, is often associated with company mailing list unhealthy foods and problematic farming practices, while crest is associated with healthy teeth. Making sure people associate good things with your brand is an important part of maintaining profitability and customer loyalty. How to build and maintain a positive brand association let's cut to the chase: here are five ways to make sure your brand holds a special place in the hearts of your audience. 1. Start with creativity the brand association is closely linked to the positioning of your company in the market. If your brand is not unique, it will be difficult for it to have any association.
To get people to attach connotations to your business, you first need to make sure it stands out in some way. To do this, you will need to be creative. People are more likely to remember unique and creative advertising and branding campaigns. Just think of how the name geico conjures up images of that adorable australian gecko, martin. Being creative is hard, but here are some tips. First, think about the kinds of associations you want your brand to have: do you want to be known as eco-friendly? Healthy? Safe? Ethics? Friendly? Then, think of ways to present your business in this way without necessarily saying it outright. Creating personas can be a great way to do this because they tend to stick in people's minds.