2022 Full Year Marketing Calendar

After experiencing the four important nodes of the Spring Festival, the Winter Olympics, Valentine's Day and the Lantern Festival in a row, are you all pained and happy? On the one hand, he racked his brains to come up with plans for activities, and he Fax List almost went bald after working overtime; on the other hand, thanks to the hot Internet popularity, he searched for a wave of traffic. Nowadays, everyone is envious of popular models, and everyone wants to create popular models, whether it is a business or an Internet worker. The generation of popular models often needs to be matched with a good opportunity .

For example, Durex used the "Beijing rainstorm" to create "overshoes" incident; it is a classic to use "Father's Day" to ridicule consumers to Fax List attack opponents. Rainstorm and Father's Day, two seemingly ordinary nodes, have been used by advertisers who are good at insight into human nature , and have become an excellent marketing opportunity. With copywriting and product features, they frantically capture the minds of consumers. Therefore, each node with its own traffic and discussion degree should be valued, mined and even combined with products to deliver valuable information to the audience.

That's why I want to organize the marketing calendar. We can't predict the sudden hot spots, but we can grasp the predictable hot spots for the whole year in advance . The more critical nodes, Strawberry Jun will extract them by month and provide Fax List some marketing suggestions. Regarding the topic of winter, coldness and snow, we can start from wearing long johns, the temperature difference between the north and the south, snow, etc., and combine the ancient poems about this solar term for creative writing.